With a book published you need to find ways of getting it sold. One is to get a bookshop to sale them. What I would do to help sell my book creates a website which will have a link to buy them.
The best way is to share links on social media, that way it gets shared by others and more people will see it. It's also a good idea to share the link on a fan group whether it's a tv show with the same genre or a book page it as long as it has a similar theme as the book you will get more people interested and maybe a few buyers.
This I would suggest if no publisher will accept your book is to self-publish. That way you can keep an eye on sells chose your own price and basically control it your way. And choose how to advertise it.
Another way to advertise it, which could be asking a local magazine or paper to put an ad in, another is to make a trailer either tv or a social network like facebook or youtube (if wanted make your own up)
Lastly is the ebook, getting it on the internet makes it easier to find and easy access to buying it. It's also a good idea to have 1 to 2 chapters free so that people can read it first and hopefully buys the full book.
With a book based on paranormal, horror and hauntings all fiction there, not the kind of book most people would buy so like I suggested before using social media, fan groups, and advertisement to help get the book out there. It might also help get the book to be sold in a place like airports and train station for people to pick up and read on their journey.
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