On the cover is the doll Polly, because it has a main part in the story it lets the people see what the doll looks like. Also with the image is the weird smoke effect which I think helps the cover look more about paranormal which is one of the genres. This should help sell the book.
What is also important is too is the sell's, thats something that needs to be kept an eye every month, I would say. Way's on finding out how the book is doing is the income
If the book is going on e-book, thats another way to help keep an eye on sales, you can see the rates for different month on how well the book is doing or not doing. Also it, i think would help is to lower the price form the paperback.
If it comes to a stand still then thats when you can start coming up with ways to help the book selling rate go up. This is where advertisement help. I think the best is social media because with media like Facebook you can see the amount of people who's seen your post as well as like and share it that way you can look up pages like fan groups and add link on to there, mainly if the audience is somehow relates to something with the book. Twitter is another good way for advertise. Again it's a good way to see the amount of people re-tweeting the link.
Another is a book trailer/advert. To save money you could make your own if you have the right skills or pay and get it places on tv and social media. A lot of books don't have advertisement unless the author is well know so if you want others to see your book you have to make the effort to self advertise it yourself.
A lot of book are being sold on amazon and again because more people are using the internet more these days putting your book online is a great way to sell your book plus on amazon when a custom looks at certain stuff and amazon with send a link showing thing that they think the custom might like to look at, which is more advertisement.
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