Brand collab 3 Branding marketing

Marketing

With my brands, I am combining Cath Kidston and Spiral by using Cath Bags and adding the spiral designs. For Marketing, I would need to put it out there to get people seeing it. Ways of doing that are by social media like Twitter, Facebook and Instagram. Another good publicise is having a celebrity be seen wearing it.

The person I was thinking of is Amy Lee, lead singer for the band Evanescence which is a metal gothic band. She also looks and wears dark clothing that helps represent the gothic style. I also chose her because I am a fan of the band and I thought it being a celebrity I know and follow she would be the best person to use as well as having the same fashion style. Plus she is also active on social media.

With social media, the band has Facebook and Twitter. Amy also has Facebook and Twitter but also Instagram as well. Also with the number of followers she has would help the project get noticed by her wearing or helping promote it by making a short video talking about it. She also has photo shoots with her band so that could be another way to have it seen. It's not for certain that all fans will buy the bag, but they will retweet or share the post or video and get other to see the bag and buy it and again share it on social media. 

Another has the bag in a music video, that usually what singer who's promoting something sometimes do. This would help in case people who don't follow her and were randomly looking for songs and found that music video. I think using the bag in her videos would help the bag sale because if it something is seen on a music video usually people would buy the item if can be found on the internet  

Brand collab Update

The update is that on my survey I got a person replying that for the question which bag do you prefer they put down backpack so I will be changing the bag idea but everything else will be the same.

Brand Cath Kidston   Cath Kidston  England Founded in 1993 on 13th April

Audience: women 18-60-year-olds  kids 1-16-year-olds  male kids 1-10-year-olds

Highlights: Bag (all kinds), clothing, gift

Design: Plain colour background and flowers (mainly a white rose)

Social media: Website, Twitter, Facebook


Collab Brand: Spiral direct  Spiral Direct   England (ideas) Founded 1990

Audience: (Main) Male and female 18-40-year-olds,  Kids 3 months to 16-year-olds (aimed more at males than females)

Highlights: Clothes (All kind) Accessories

Designs: Background black, Occasional white and brown with a supernatural theme or mystical themed image

Social Media: Website, Facebook, Twitter

Role model, Celebrity: Amy Lee

Singer: Band Evanescence  Genre: Metal, gothic metal, rock

The way Amy looks and dress points out to me that her style is gothic from her pale skin, black hair and the dark clothes she wears and the songs she sings. I chose her also because of her fans. The kind of people who like her music likes metal and usually, their styles are gothic or something a bit less gothic. This is why I think she would be best to collab with because her style for both clothing and music is gothic, she has a large fan base which most should have an interest with gothic or jut dark clothing.

From the internet, it says that most fans are 20+ but there are some under.

Social media's: Facebook, Twitter and Instagram


Brand as a Halloween addition

Design product

The item I will be using is the shoulder bag from Cath Kidston. The Plan is to use the bag as the main product keeping to the same colour and the floral theme but give it a gothic twist to it.

Bag  originally cost £58.00 and £55.00                                    

  Might change which bag I use.

£42.00

Examples of designs. Kidston and spiral both used roses but with spiral they have different colour whereas Kidston uses the same colour rose and just change the leafs. So for my design, I will either used a rose or a different flower like the lily flower at the end picture.

Originally £32.99

Another added Design is the studs which could also a nice added design to the bag if when design it doesn't look over the top. 

Another design affect is the pattens used on the bag with the lilies. 



Different 
flower's 
colours 









Target Audience 

Gender females

Age: 16-40 year olds 

Attraction: Gothic, flower's. People who like shoulder bags (Or backpack since bag style might change)

Price target £14.99?



Survey 
This is the images of the survey I wrote out.

























markenting donut

S.W.O.T

Strengths 

Writing
schedules
before and afters

Weaknesses

Presentation
Talking in front of people
Asking for help
Asking questions

Opportunities

Work involving writing might help with getting into university
Better understand of publisher

Threats 

Presentations
Quiet
Not reading back through work
Asking questions

When it comes to strengths I would say writing is for me number one. I put more effort into writing whether it's college work or writing stories. Schedules for projects at college is another strengths, planning out for projects to get them done I've known to really help me. Last before and after 's because I got good comment about my FMP so I think that is another strength.

Weaknesses/Threats

The presentation I think is my weakness, not much of a threat anymore maybe when it's in front of others besides just the teachers but I do still do the presentation. I think now presentation in front of teachers still makes me nervous but not as much as they have been in the past but I would still say it's a weakness even if I have improved a lot from the future.

Asking for help, depending on who the teacher is I think is a weakness because for me I just hope I will figure it out myself so that something I need to work on.

Asking question is something that I don't like doing I usually just hope someone else will as ask the question I want answering, thought when teachers ask in front of class if there was anything anyone wanted to ask I won't speak until everyone else is getting on with work and then ask the teacher.

Lastly, is talking in front of people whether it's talking by answering question (when I don't know the answer, is embarrassing) or presenting something. If I know the answer I usually ok with answering but I would put this down as a weakness.

Brand collab (Old)

Brand Cath Kidston   Cath Kidston  England

Audience: women 18-60 year olds  kids 1-16 year olds  male kids 1-10 year olds

Highlights: Bag (all kinds), clothing, gift

Design: Plain colour background and a flowers (mainly a white rose)

Social media: Website, Twitter, Facebook


Collab Brand: Spiral direct  Spiral Direct   England (ideas)

Audience: (Main) Male and female 18-40 year olds,  Kids 3 months to 16 year olds (aimed more at males then females)

Highlights: Clothes (All kind) Accessories

Designs: Background black, Occasional white and brown with a supernatual theme or mystical themed image

Social Media: Website, facebook, Twitter

Role model, Celebrity: Amy lee

Singer: Band Evanescence  Genre: Metal, gothic metal, rock

The way Amy looks and dress points out to me that her style is gothic from her pale skin, black hair and the dark clothes she wear and the music is sings. I chose her also because of her fans. The kid of people who like her music likes metal and usually their styles is gothic or they could like some styles of gothic. This is why I think she would be best to collab with because her style for both clothing and music is gothic, she has a large fan base which most should have a interest with gothic or jut dark clothing.














From the internet it says that most fans are 20+ but their are some under.


Brand as a halloween addition

Design product

The item I will be using is the shoulder bag from Cath Kidston. The Plan is to used the bag as the main product keeping to the same colour and the floral theme but give it a gothic twist to it.

Bag  originally cost £42.00

 Might change to red
















Examples for designs. Kidston and spiral both used roses but with spiral they have different colour whereas Kidston uses the same color rose and just change the leafs. So for my design I will either used a rose or a different flower like the lily flower at the end picture.

Originally £32.99

Another added Design is the studs which could also a nice added design to the bag if when design it doesn't look over the top. 

Another design affect is the pattens used on the bag with the lilies. 



Different 
flower's 
colours 









Target Audience 

Gender females

Age: 16-40 year olds 

Attraction: Gothic, flower's. People who like shoulder bags 

Price target £14.99?



Survey 
This is the images of the survey I wrote out.