Brand collab Update

The update is that on my survey I got a person replying that for the question which bag do you prefer they put down backpack so I will be changing the bag idea but everything else will be the same.

Brand Cath Kidston   Cath Kidston  England Founded in 1993 on 13th April

Audience: women 18-60-year-olds  kids 1-16-year-olds  male kids 1-10-year-olds

Highlights: Bag (all kinds), clothing, gift

Design: Plain colour background and flowers (mainly a white rose)

Social media: Website, Twitter, Facebook


Collab Brand: Spiral direct  Spiral Direct   England (ideas) Founded 1990

Audience: (Main) Male and female 18-40-year-olds,  Kids 3 months to 16-year-olds (aimed more at males than females)

Highlights: Clothes (All kind) Accessories

Designs: Background black, Occasional white and brown with a supernatural theme or mystical themed image

Social Media: Website, Facebook, Twitter

Role model, Celebrity: Amy Lee

Singer: Band Evanescence  Genre: Metal, gothic metal, rock

The way Amy looks and dress points out to me that her style is gothic from her pale skin, black hair and the dark clothes she wears and the songs she sings. I chose her also because of her fans. The kind of people who like her music likes metal and usually, their styles are gothic or something a bit less gothic. This is why I think she would be best to collab with because her style for both clothing and music is gothic, she has a large fan base which most should have an interest with gothic or jut dark clothing.

From the internet, it says that most fans are 20+ but there are some under.

Social media's: Facebook, Twitter and Instagram


Brand as a Halloween addition

Design product

The item I will be using is the shoulder bag from Cath Kidston. The Plan is to use the bag as the main product keeping to the same colour and the floral theme but give it a gothic twist to it.

Bag  originally cost £58.00 and £55.00                                    

  Might change which bag I use.

£42.00

Examples of designs. Kidston and spiral both used roses but with spiral they have different colour whereas Kidston uses the same colour rose and just change the leafs. So for my design, I will either used a rose or a different flower like the lily flower at the end picture.

Originally £32.99

Another added Design is the studs which could also a nice added design to the bag if when design it doesn't look over the top. 

Another design affect is the pattens used on the bag with the lilies. 



Different 
flower's 
colours 









Target Audience 

Gender females

Age: 16-40 year olds 

Attraction: Gothic, flower's. People who like shoulder bags (Or backpack since bag style might change)

Price target £14.99?



Survey 
This is the images of the survey I wrote out.

























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