With my brands, I am combining Cath Kidston and Spiral by using Cath Bags and adding the spiral designs. For Marketing, I would need to put it out there to get people seeing it. Ways of doing that are by social media like Twitter, Facebook and Instagram. Another good publicise is having a celebrity be seen wearing it.
The person I was thinking of is Amy Lee, lead singer for the band Evanescence which is a metal gothic band. She also looks and wears dark clothing that helps represent the gothic style. I also chose her because I am a fan of the band and I thought it being a celebrity I know and follow she would be the best person to use as well as having the same fashion style. Plus she is also active on social media.
With social media, the band has Facebook and Twitter. Amy also has Facebook and Twitter but also Instagram as well. Also with the number of followers she has would help the project get noticed by her wearing or helping promote it by making a short video talking about it. She also has photo shoots with her band so that could be another way to have it seen. It's not for certain that all fans will buy the bag, but they will retweet or share the post or video and get other to see the bag and buy it and again share it on social media.
Another has the bag in a music video, that usually what singer who's promoting something sometimes do. This would help in case people who don't follow her and were randomly looking for songs and found that music video. I think using the bag in her videos would help the bag sale because if it something is seen on a music video usually people would buy the item if can be found on the internet
No comments:
Post a Comment