Brand collab (Old)

Brand Cath Kidston   Cath Kidston  England

Audience: women 18-60 year olds  kids 1-16 year olds  male kids 1-10 year olds

Highlights: Bag (all kinds), clothing, gift

Design: Plain colour background and a flowers (mainly a white rose)

Social media: Website, Twitter, Facebook


Collab Brand: Spiral direct  Spiral Direct   England (ideas)

Audience: (Main) Male and female 18-40 year olds,  Kids 3 months to 16 year olds (aimed more at males then females)

Highlights: Clothes (All kind) Accessories

Designs: Background black, Occasional white and brown with a supernatual theme or mystical themed image

Social Media: Website, facebook, Twitter

Role model, Celebrity: Amy lee

Singer: Band Evanescence  Genre: Metal, gothic metal, rock

The way Amy looks and dress points out to me that her style is gothic from her pale skin, black hair and the dark clothes she wear and the music is sings. I chose her also because of her fans. The kid of people who like her music likes metal and usually their styles is gothic or they could like some styles of gothic. This is why I think she would be best to collab with because her style for both clothing and music is gothic, she has a large fan base which most should have a interest with gothic or jut dark clothing.














From the internet it says that most fans are 20+ but their are some under.


Brand as a halloween addition

Design product

The item I will be using is the shoulder bag from Cath Kidston. The Plan is to used the bag as the main product keeping to the same colour and the floral theme but give it a gothic twist to it.

Bag  originally cost £42.00

 Might change to red
















Examples for designs. Kidston and spiral both used roses but with spiral they have different colour whereas Kidston uses the same color rose and just change the leafs. So for my design I will either used a rose or a different flower like the lily flower at the end picture.

Originally £32.99

Another added Design is the studs which could also a nice added design to the bag if when design it doesn't look over the top. 

Another design affect is the pattens used on the bag with the lilies. 



Different 
flower's 
colours 









Target Audience 

Gender females

Age: 16-40 year olds 

Attraction: Gothic, flower's. People who like shoulder bags 

Price target £14.99?



Survey 
This is the images of the survey I wrote out.