Brand

Out of the 3 brands, we were given to chose from I decided to choose  Cath Kidston.  My reason for choosing Cath Kidston is because with the other brand (Town and country and the sportswear) I didn't think a gothic style would be good mixed with sportswear, maybe the town and country would have been alright to do but with Cath Kidston there are more items to choose from, and so that's why I chose Cath Kidston plus she was the only one that had similar items to my other brand.

Cath Kidston founded her shop on the 13th April 1993, she sells loads of items like bags, clothes accessories, home items, ECT. She now has multiple shops and a website. She also uses Facebook to help promote her products.

Her audiences are females of all ages, for babies, kids and adults.


My other brand I decided to combine with is Spiral Direct. My reason is that its a brand I know and have bought clothing from them. I also like the type of fashion they design and because I wanted to use gothic fashion, Spiral direct is the only one I know and thought it would be perfect.

Spiral Direct was founded in 1990, their a gothic clothing line; They sell clothing and accessories and home items all with a dark themed usually skulls, blood, flowers, animals, ECT.

Their target audiences are male and females for Babies, kids and adults. I would say most of the clothing is aimed at men plus some of the accessories but most of it all are aimed at females because of the more female clothing and accessories.